Marketing That Gets Your Phone Ringing
Playbooks, case studies, and straight talk for home service contractors. Written by Daniel Gonzalez, Founder of DG Agency. No fluff, no jargon, no theory.
Google's April 2026 Review Policy Changes: What Roofers Need to Know
Google's April 2026 review policy update bans review gating, on-site kiosks, employee/family reviews, and incentives. AI now actively detects violations. Here's exactly what changed and how roofers comply.
Will Google AI Overviews Kill My Roofing SEO Traffic?
Local 'near me' roofing searches are safe. Informational queries lose 25 to 40 percent of clicks to AI summaries. Here's how to AI-proof your roofing SEO before competitors do.
The First 72 Hours After a Hailstorm: A Roofer's Marketing Playbook
Always-on roofers close storm jobs at $45-$75/lead. Reactive-only roofers pay $110+/lead and lose to out-of-state chasers. Here's the hour-by-hour clock.
Why Isn't My Roofing Website Converting Visitors into Leads?
Roofing sites should hit 4-8% conversion. Most land at 1-2%. Here are the 12 reasons yours isn't converting, the exact fix for each, and what to do first.
How Many Roofing Leads Do I Need to Close $1 Million in Revenue?
240 leads to hit $1M. 84 jobs × $12K ticket × 35% close = the math every roofing owner should run before setting next year's marketing budget.
How Fast Should Roofers Respond to Inbound Leads?
Under 5 minutes or you lose the job. The data, the playbook, and the tools that make 5-minute response possible without a full-time receptionist.
How Much Should a $3M Roofing Company Spend on Marketing?
$15K to $20K/month, 6 to 8 percent of revenue. Most $3M roofers underspend by 40% and stay stuck. Here's the channel-by-channel breakdown and the TMC ramp from $6K to $24K.
How Long Does Google Guaranteed Approval Take for Roofers?
Approval takes 10 to 28 days. License verification, insurance, background check, bid setup. Here's the exact timeline plus the top 5 reasons Google rejects roofers and how to fix each.
Is HomeAdvisor Worth It for Roofing Contractors in 2026?
Shared leads close at 8-12%. Direct leads close at 35-50%. Here's the decision framework with real math: when HomeAdvisor is worth it, when it's not, and what to switch to.
How Much Does Roofing Marketing Cost in Texas in 2026?
Most Texas roofing companies $1M-$10M spend $5K-$15K/mo on marketing in 2026. City-by-city CPC, what $5K actually buys, and why DFW + Houston run higher.
How to Get More Roofing Leads Without HomeAdvisor or Angi
Shared leads close at 8-12%. Your own leads close at 35-45%. Here's the exact stack roofers are using to exit HomeAdvisor and build a pipeline they actually own.
How Much Does It Cost to Market a Pool Building Business in 2026?
Real cost-per-lead numbers for pool builders across CA, AZ, TX, and FL. Budget breakdowns for $2M, $5M, and $10M pool shops. Plus the 4 channels that actually work and 3 that burn cash.
How TMC Roofing Went From $3M to $8M in 12 Months (The Full Playbook)
Same crew. Same market. Same services. In 12 months we took TMC Roofing from $3M to $8M and flipped the revenue mix from 30% in-house to 74% in-house. Here is the exact playbook with real numbers.
How Texas Roofers Are Getting More Storm Restoration Jobs in 2026
Texas averages $4B+ in annual wind and hail insurance claims. Here's the marketing system the top roofers use to capture their share — before storm chasers do.
Google LSA vs Google Ads for Contractors: Which Should You Run?
Most contractors pick the wrong one and waste $2K-$5K/month. Here's how to know which ad type actually fits your business, your market, and your budget.
How Does Your Marketing Stack Up?
Score your marketing against the exact 6-pillar system that took a contractor from $3M to $8M in 12 months. Takes 5 minutes. Results are instant.
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