Google Ads for Contractors Measured in Booked Jobs
Google Ads for contractors works when every call is tracked, junk searches are blocked, and each trade and job type gets its own campaign. We run PPC for contractors nationwide inside an ad account you own, with spend paid straight to Google. We report cost per booked job, not clicks. Our team has managed $500K+ in client ad spend.
274 Google LSA leads for our clients in September 2026, 152 of them marked booked. See the results
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Why Contractor PPC Still Works
Google Ads puts you in front of homeowners the moment they search for the job, in the zip codes you pick.
Precision Targeting
Reach customers actively searching for your services with intent-based keyword targeting
Maximized ROI
Every dollar is optimized through smart bidding, negative keywords, and conversion tracking
Immediate Results
Start generating leads from day one with properly structured campaigns
Transparent Reporting
Full visibility into spend, clicks, conversions, and cost per lead
What Our Contractor PPC Management Includes
Setup, weekly search term cleanup and call tracking, in an account that stays in your name.
Every Google Ads call and form is matched to the job it became with call tracking and CRM integrations. Once the basics are working, ad traffic goes to landing pages built for contractors. For homeowners who aren't searching yet, we also run Facebook and Instagram ads for contractors. Budgeting for management on top of ad spend? We pulled published prices into what contractor marketing agencies charge in 2026.
Google Ads for Contractors, Trade by Trade
PPC for contractors works when the campaigns match how your trade gets called. A roofer and a plumber should never share one campaign. Here is how we set up Google Ads for each trade we run.
Google Ads for roofers
Repair, replacement and storm work each get their own campaign, so a small leak call never eats the budget meant for a full tear-off. Call tracking ties every call to the keyword that brought it in, and we bid up on the jobs that turn into signed contracts.
Roofing marketing agencyGoogle Ads for HVAC companies
Repair, replacement and maintenance run as separate campaigns, with budget that moves with the season. No-cool and no-heat calls get their own ad schedule so you are first on the hottest and coldest days.
HVAC marketing agencyGoogle Ads for plumbers
Emergency, drain and sewer calls run apart from water heater and repipe jobs, so you can push harder on the work worth the most to you. Negative keywords keep DIY and job seeker searches from spending your money.
Plumbing marketing agencyGoogle Ads for electricians
Service calls, panel upgrades, EV chargers and commercial work each get their own keywords and landing page, so the ad matches what the homeowner or property manager typed.
Electrician marketingHow We Manage Your Google Ads
No guesswork. Every campaign follows a proven process that we refine monthly based on your actual results.
Account Audit
We tear apart your existing campaigns (or your competitors' strategies if you're starting fresh). We find wasted spend, missed keywords, and conversion tracking gaps.
Research and Strategy
We build your keyword list, map it to your services, analyze competitor bids, and set realistic cost-per-lead targets for your market.
Campaign Build
We structure campaigns by service type, write ad copy that actually gets clicks, set up proper conversion tracking for calls and forms, and launch.
Optimize Weekly
Every week we review search terms, add negatives, adjust bids, test new ad copy, and kill what's not working. The goal is a lower cost per booked job, and you see it in the report.
Scale What Works
Once we find your winning campaigns, we increase budget on what converts and expand into new keywords, locations, and campaign types like Performance Max.
What to Expect Month by Month
Audit and Launch
We audit your account (or build from scratch), set up conversion tracking, and launch your first campaigns. You'll start seeing clicks and calls within the first week.
Optimize and Refine
We have real data now. We cut wasted spend, push harder on the keywords that book jobs, and test new ad copy.
Scale and Expand
Your campaigns are dialed in. We increase budget on top performers, add Performance Max, and expand your keyword footprint. This is where the compounding starts.
Contractor PPC Numbers Worth Knowing
Where Contractor Google Ads Budgets Leak
No call tracking
Most trade leads are phone calls. If Google cannot see the calls, it optimizes toward whatever it can see, usually cheap clicks.
Broad match with no negatives
Searches for DIY fixes, jobs, parts and supply stores eat budget fast. We read the search terms every week.
One campaign for everything
A leak repair and a full replacement are different buyers. Each job type gets its own campaign, budget and landing page.
Pausing too early
New campaigns need a few weeks of data. Turning them off in week two means paying to learn and never using the lesson.
An agency-owned account
If the account is not in your name, the history and conversions leave when the agency does.
Daniel Gonzalez
Founder, DG Agency · Canyon Lake, CA
Google Partner · Helping contractors get more calls since 2020
Guides for contractors
Frequently Asked Questions
Get answers to common questions about this service.
Still Have Questions?
Call Daniel or send a message. You'll hear back the same day.
What Contractors Say About Working With Us
Real reviews from real businesses we've helped grow
"Daniel is great. We were calling around to marketing companies to see why our Google business profile was no longer generating phone calls for us. Daniel was able to jump on a zoom meeting to walk me through why my profile wasn’t working he did it out of the kindness of his heart and didn’t charge me because he wants to see small businesses grow! Daniel is very professional and very good at what he does within 10 minutes of fixing the issues on my Google business profile. I had my first call that I have had in over five months. I will definitely be calling him in the future for all my marketing strategies."
"DG Agency has been on top of it! Bringing in solid qualified leads and calls for our roofing company at TMC Roofing . I highly recommend working with Daniel and his team. It’s been a great experience all around."
"Excellent marketing and advertising services in Riverside. They helped improve our online presence and generate leads. Professional, responsive, and results-driven."
"I only wish more service providers operated at the same level as Daniel. He approached me about my business in Perris and provided a clear advertising strategy that made a real difference in my bottom line."
"Daniel was extremely helpful with my listing problem. My listing was labeled 'ineligible' for ad campaigns. Daniel troubleshot the issue and took it a step further with listing optimization to boost visibility."
"DG Agency has been an excellent partner for TMC Roofing. They understand what it takes to market a roofing company and have been very proactive, organized, and responsive. From strategy to execution, their team has helped us strengthen our brand and online presence. Highly recommend."
"The team at DG Agency actually listens. They customized a strategy for our brand rather than selling a cookie cutter package. We've seen steady growth on both Google and Facebook since signing on."
"Our contracting business was struggling to compete online. DG Agency built us a new site, managed SEO, and launched Google Ads. Leads started flowing in quickly and we're finally busy year round."
"If you want a marketing partner that actually delivers, call DG Agency. They boosted our visibility in Murrieta with Google Business Profile management and Local Services Ads. Professional, responsive, and results focused."
"I've worked with other marketing agencies before, but DG Agency is different. They're data driven and transparent. The weekly updates and clear communication make me feel confident my money is well spent."
"Honest, reliable, and results driven. We run a pest control company and DG Agency's reputation marketing service helped us get dozens of new 5-star reviews, which instantly increase trust with new customers."
"I manage a local salon in Temecula and had no idea where to start with online marketing. DG Agency set up our website, boosted our Google profile, and now clients find us so easily. They made it simple and stress free."
"We partnered with DG Agency for Facebook and Google Ads, and I'm blown away by the ROI. They don't just run ads, they explain strategy and show the numbers. It feels like they're part of our team, not just another vendor."
"DG Agency helped me get my business up and running. I appreciate the frequent, clear communication. Definitely recommend."
"Daniel has been spot on with google ad campaigns and has really targeted our customer base. Definitely recommend if you looking to grow your business."
"I own a roofing company in Riverside and DG Agency helped us finally figure out online leads. Their Local Services Ads and SEO work doubled our quote requests in just two months. Highly recommend if you want real growth."
"Working with DG Agency has been a game changer for my business. They set up our Google Ads and optimized our profile, and within weeks we started getting more calls than ever. Transparent, professional, and genuinely care about results."
Rated 5.0 out of 5 across 25 Google reviews
Based on Google Business Profile reviews
Related Services
Industries We Serve
Local Markets We Serve
Where We Work
Based in Canyon Lake, California. We work with home service contractors nationwide, remotely. These are the states we have pages for, as examples, each tuned to the local market, competition and homeowner behavior.
Don't see your state listed? We take on select engagements outside our core regions.
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Tell us your trade and city. Daniel calls you back the same day.
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