Free Tool
Break-even ACoS Calculator
Find your maximum ACoS before losing money on ad spend. Set profitable Amazon advertising targets in seconds.
Break-even ACoS Calculator
Find your maximum ACoS before you lose money on ad spend.
Gross Margin
$10
Break-even ACoS
33.3%
Recommended Target
23.3%
Why Calculate Your Break-even ACoS?
Understanding your break-even point is crucial for profitable Amazon advertising
Set Profitable Targets
Know exactly what ACoS to aim for to maintain profitability on every sale
Protect Your Margins
Avoid overspending on ads that eat into your profit margins
Scale With Confidence
Make data-driven decisions to scale your Amazon advertising profitably
How It Works
Simple inputs, powerful insights
The Formula
Break-even ACoS = (Margin / Price) × 100
Where Margin = Product Price - COGS - Amazon Fees
Example
- Product Price:$30.00
- COGS:$12.00
- Amazon Fees:$8.00
- Gross Margin:$10.00
- Break-even ACoS:33.3%
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