Looking for a Blue Corona Alternative? Here's How DG Agency Compares.
Blue Corona is the largest home services marketing agency in the US and a strong fit for enterprise multi-trade brands. DG Agency is built for $1M to $20M roofing, HVAC, plumbing, solar, and electrical contractors who want published pricing, month-to-month terms, and the founder on every account.
TL;DR: Blue Corona vs DG Agency
Blue Corona is the largest US home services marketing agency, serving 16+ trades with custom-quoted pricing and 6 to 12 month contracts. DG Agency publishes its $5,000 per month or 3% of closed revenue pricing on the website, runs month-to-month with a 90-day lead guarantee, and works exclusively with $1M+ roofing, HVAC, plumbing, solar, and electrical contractors.
Side-by-Side Comparison Table
Public, factual differentiators between Blue Corona and DG Agency. No spin.
Information about Blue Corona based on public-facing website content. Updated 2026.
What Blue Corona Does Well
Blue Corona is the largest home services marketing agency in the US, headquartered in Charlotte, North Carolina. They have earned that position by building enterprise-scale capability across 16+ home service trades, including roofing, HVAC, plumbing, electrical, solar, garage doors, pest control, window/door, and foundation. For a national multi-trade brand or a private equity-backed home services platform, that breadth of operation is real value.
Their proprietary Polaris reporting dashboard is a notable investment. Most home services agencies stitch reporting together with off-the-shelf tools. Blue Corona built a platform. For an enterprise client running $50,000+ per month in ad spend across multiple trades and locations, that custom attribution layer is a meaningful asset.
The brand reputation, technology investment, and team depth at Blue Corona are real. We are not here to argue otherwise. The question is fit. A $5M HVAC company in Phoenix has different needs than a $50M multi-state home services brand, and choosing the right size of agency for the size of the contractor is the actual decision.
Where DG Agency Differs from Blue Corona
Four operational differences that matter for a $1M to $20M contractor.
Transparent pricing
Blue Corona does not publish pricing on the website. Every prospect goes through a discovery process that ends in a custom quote. DG Agency publishes one number: $5,000 per month or 3% of closed revenue, whichever is greater. A $200K-per-month roofer pays $6,000. A $400K-per-month roofer pays $12,000. The benefit is self-qualification. A contractor knows the price before the strategy call, so the call is about fit instead of negotiation. The 3% floor also keeps incentives aligned. DG Agency only earns more when the contractor closes more.
Contract length
Blue Corona engagements typically run 6 to 12 months. That length makes sense for an enterprise account that needs deep CRM integration, custom Polaris configuration, and a multi-trade rollout. DG Agency runs month-to-month with no long-term contract. The reasoning is simple. A $1M to $20M contractor should not have to commit a year to a marketing agency before seeing booked appointments. Month-to-month forces DG Agency to earn the next month every month.
Industry focus depth
Blue Corona spreads across 16+ trades, including pest control, garage doors, foundation, and window/door. That breadth supports an enterprise multi-brand portfolio. DG Agency works only with roofing, HVAC, plumbing, solar, and electrical. Tighter focus produces deeper operational knowledge: LSA dispute patterns by trade, manufacturer certification SEO (GAF, Owens Corning, Trane, Carrier), storm response timing for roofers, EV charger install momentum for electricians, NEM 3.0 messaging for solar, and call-script tuning for HVAC seasonal demand.
Owner-led model
Blue Corona uses a structured account team: account manager, project manager, strategist, and specialist roles. That structure scales well for enterprise clients with $50K+ monthly retainers. DG Agency runs an owner-led model. Founder Daniel Gonzalez is on every account personally and is reachable by direct Slack and text. For a $1M to $10M contractor, an owner-to-owner working relationship moves faster than routing through a 5-layer account team.
When to Choose Blue Corona Over DG Agency
Some contractors should hire Blue Corona, not DG Agency. We would rather tell you that up front than walk you into a bad fit. Choose Blue Corona if any of the following apply:
- You operate an enterprise-size home services brand at $25M+ in annual revenue with multi-state operations.
- You need 16+ home service trades coordinated under one agency, not just 5 contractor specializations.
- You want a dedicated proprietary technology stack like Polaris and you have the budget to fund custom integrations and ongoing platform fees.
- You prefer a structured account team model with dedicated account managers, project managers, and specialists rather than a direct relationship with the agency owner.
- Your private equity sponsor or board requires a national name with established enterprise references.
When to Choose DG Agency Over Blue Corona
On the other hand, DG Agency is built for a specific contractor profile. Choose DG Agency if any of the following apply:
- You operate a $1M to $20M contractor in roofing, HVAC, plumbing, solar, or electrical.
- You want pricing transparency before the sales call, not a custom-quoted process.
- You want month-to-month flexibility, not a 6 to 12 month contract.
- You want a 90-day lead guarantee that puts the agency on the hook for booked appointments.
- You want the agency owner on the account, not a 3-tier account team.
- You serve California, Texas, Arizona, Utah, Idaho, Oregon, or Wyoming.
Blue Corona vs DG Agency FAQ
Real questions contractors ask when comparing the two agencies.
What is the difference between Blue Corona and DG Agency?
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Blue Corona is the largest US home services marketing agency, working with 16+ trades on custom-quoted pricing and typical 6 to 12 month contracts. DG Agency publishes one price ($5,000 per month or 3% of closed revenue) on the website, runs month-to-month, offers a 90-day lead guarantee, and works only with roofing, HVAC, plumbing, solar, and electrical contractors.
Why doesn't Blue Corona publish pricing on the website?
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Blue Corona uses a custom-quoted pricing model, which is common at the enterprise end of home services marketing. Every prospect goes through a discovery call before seeing a number. DG Agency takes the opposite approach and publishes pricing publicly so $1M to $20M contractors can self-qualify before booking a call.
Is DG Agency cheaper than Blue Corona for a roofing company?
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It depends on the quote Blue Corona gives a specific roofer, since their pricing is not public. DG Agency starts at $5,000 per month or 3% of closed revenue (whichever is greater). A $200K-per-month roofer pays $6,000. A $400K-per-month roofer pays $12,000. The 3% floor means DG Agency only earns more when the roofer earns more.
Which agency is better for a $5M HVAC company: Blue Corona or DG Agency?
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For a $5M HVAC company, DG Agency is typically the better fit. The 5-trade focus means deeper expertise in HVAC-specific channels (LSA disputes, manufacturer co-op, seasonal Google Ads). Blue Corona is a stronger fit for $25M+ home service brands that need 16+ trades coordinated under one account team and benefit from enterprise reporting like the Polaris dashboard.
Does DG Agency offer a reporting dashboard like Blue Corona's Polaris?
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DG Agency does not run a proprietary platform like Polaris. Reporting is built around cost-per-booked-job and cost-per-closed-job using CallRail or CallTrackingMetrics plus Google Looker Studio dashboards. The reporting is simpler on purpose, since most $1M to $20M contractors want to know what each $5,000 in ad spend produced in jobs, not navigate a multi-screen dashboard.
Can I switch from Blue Corona to DG Agency mid-contract?
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If you are inside a Blue Corona engagement, review your agreement for the term and notice period. DG Agency can run a parallel onboarding (build campaigns, set up tracking, draft landing pages) while you finish out the existing term, then go live the day your prior contract ends. Book a strategy call to map the timeline.
Ready to See if DG Agency Is the Right Fit?
30 minutes. No pitch deck. We will look at your current marketing, tell you straight whether DG Agency or Blue Corona is the better fit for where you are right now, and walk you through a 90-day plan if it makes sense.