Electrician Marketing Agency That Reports Jobs and Dollars, Not Leads
DG Agency runs Google Local Services Ads, the Google map, Yelp and reviews for electrical contractors doing $1M or more. For Kinetic Electric in Rancho Cucamonga we matched every LSA and Yelp lead to the job it became in their own CRM. Here is what that showed for September 2026.
By Daniel Gonzalez, founder of DG Agency. Updated . Every number names its source and date range.
Kinetic Electric: $33,265 in jobs invoiced from Google and Yelp leads in one month. See the numbers
What Kinetic Electric's Jobs Show
Kinetic Electric does residential and commercial electrical work. Their jobs and invoices live in Field Pulse. Each month we match the Field Pulse export to LSA and Yelp leads by phone number, so the owners see invoiced dollars by source instead of a lead count.
| Source | Jobs | Invoiced | Collected |
|---|---|---|---|
| Google LSA | 2 | $23,520 | $23,520 |
| Yelp | 6 | $9,745 | $8,945 |
| Total | 8 | $33,265 | $32,465 |
Source: Kinetic Electric's Field Pulse export, matched to LSA and Yelp leads by phone number, September 2026 report.
Matching Every Electrical Lead to the Job It Became
A lead count can't tell a small service call from a $23,000 commercial job. The only way to see the difference is to match leads to invoices. We take the CRM export, line up phone numbers with LSA and Yelp leads, and report jobs, invoiced dollars and collected dollars by source.
It also shows the gaps. In September, 4 of Kinetic's 27 jobs had no lead source recorded. That is a front-office fix, not a marketing one, and it only shows up when someone does the matching.
Google Screens Electricians Harder
Google's US requirements page calls electricians an urgent category, because people call them for time-sensitive problems like exposed wiring. Electricians go through an additional level of screening on top of the normal license and insurance checks.
In California the license Google checks against the state is the CSLB C-10 Electrical Contractor classification. We confirm the record and the exact business name before the paperwork goes in. For Kinetic, verification ran through Google's identity check, which waits on an email arriving in the client's own inbox.
Yelp for Electricians: Scored on Collected Revenue
Yelp brought Kinetic 6 invoiced jobs in September, more jobs than LSA, at smaller tickets. We raised the Yelp budget slightly using free credits Yelp had already issued, then set up a split test on Yelp replies. One reply quotes a price range up front. The other pushes for an in-person estimate.
The test is scored on close rate and collected revenue, not on how many people reply. A reply style that gets more answers and fewer paid jobs loses.
After-Hours Calls and the House Rules
Across 7 of our LSA accounts, weekday calls before 8am or after 5pm were answered 65.3% of the time and weekend calls 46.3%, against 78.6% during weekday business hours (Nov 2025 to Oct 16 2026). Kinetic uses its own team in business hours and an AI answering agent after hours only. That was their call, and we built the plan around it.
The other rules we agreed on the first call: real job photos only, no stock or AI images, and the review gets asked for in person during the final walkthrough with the customer, not later from the shop when the invoice goes out. Every customer gets asked. We never filter who gets asked.
What We Run for Electrical Contractors
- Google Local Services Ads: screening, job types, service area, lead review and credit requests.
- Google Business Profile: services, products, posts and a reply to every review.
- Yelp ads and reply testing scored on collected revenue.
- Citations and monthly reporting that matches leads to jobs in your own CRM.
- Speed to lead set up inside your CRM, not a separate tool you have to log into.
Guides for contractors
Electrical Marketing Agency FAQ
How do you know which electrical leads turned into paid jobs?
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We match your CRM's job export to LSA and Yelp leads by phone number every month. For Kinetic Electric that showed 8 jobs worth $33,265 invoiced from LSA and Yelp leads in September 2026, including a $23,000 commercial job from one LSA call.
Is Yelp worth it for electricians?
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It was for Kinetic Electric in September 2026. Yelp leads became 6 invoiced jobs worth $9,745, with $24,969 more in open quotes at month end. Judge Yelp on collected revenue from matched jobs, not on lead count.
Is Google LSA screening different for electricians?
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Yes. Google calls electricians an urgent category and puts them through an additional level of screening. In California, Google checks the license against the state record, and electrical work falls under the CSLB C-10 Electrical Contractor classification.
Should an electrician use an AI answering service?
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That is the owner's call. Kinetic Electric uses its own team during business hours and an AI answering agent after hours only. In our LSA data, after-hours and weekend calls get answered far less often than weekday daytime calls, so cover those hours somehow.
How much does DG Agency charge electricians?
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Retainers start at $5,000 a month for electrical contractors doing $1M or more. 90-day minimum, then month to month. Ad spend is separate. If there is no measurable result in 90 days, you get your retainer back.
See which of your leads actually paid
Book 30 minutes with Daniel. Bring a recent job export and he'll show you how the matching works on your own numbers.
Not ready to talk? Or take the free marketing scorecard