Meta Ads Management

Fill Your Pipeline with Facebook & Instagram Ads

Most homeowners are scrolling Facebook and Instagram every day. We run and manage the ad campaigns that put your work in front of them — you supply the photos and video, we handle the targeting, optimization, and tracking so your phone rings and your calendar fills with booked jobs.

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Why Meta Ads for Contractors?

Facebook and Instagram put your work in front of homeowners in your area before your competitors even know they need you.

Reach Homeowners First

Get in front of homeowners in your service area before they ever think to search Google — while they are scrolling Facebook and Instagram

Done-For-You Management

We build, run, and optimize every campaign — audience, budget, and bids dialed in daily — so your ad spend turns into booked jobs, not wasted clicks

Built for Booked Jobs

Every campaign is built around one goal: getting qualified homeowners to call, message, or book — not vanity likes

Tracked to the Lead

Pixel and conversion tracking on every campaign so you know exactly which ads turn into real jobs and revenue

Complete Meta Ads Management

From the targeting to the optimization to the tracking, we run every part of your Facebook and Instagram ad campaigns. You provide the photos and video from your jobs — and we'll direct you on what works, or refer you to a trusted creative partner in your area.

Facebook and Instagram campaign setup and management
Meta Pixel and conversion API installation
Campaign strategy and ad account management
Creative direction and trusted local partner referrals
Lead form and click-to-call campaign builds
Audience targeting and lookalike building
Retargeting for past visitors and leads
Ongoing ad testing and refresh to beat ad fatigue
Budget and bid optimization
Weekly performance reporting
Conversion tracking and lead attribution

How We Build and Run Your Meta Ad Campaigns

Facebook and Instagram ads work for contractors when the targeting is tight and the campaigns are managed daily. Here is how we get you there.

1

Offer and Audience

We start with the offer that makes a homeowner stop scrolling and the audience most likely to book — by service area, homeowner status, and behavior. Wrong offer or wrong audience is why most contractor ads fail.

2

Campaign Build

You send us your job photos and crew video. We structure the campaigns, write the targeting, and set up the ads around your best assets, ready to launch.

3

Tracking Setup

We install the Meta Pixel and Conversion API so every call, form, and booking is tracked back to the ad that drove it. No guessing on what works.

4

Launch and Optimize

Campaigns go live and we watch lead quality and cost daily, shifting budget to the winners and cutting what does not convert.

5

Test and Refresh

Ad fatigue is real on Meta. We continuously test ads and audiences and rotate in your fresh assets so your cost per lead stays low and your pipeline stays full.

Real Results

A Roofing Company Filled Its Calendar in the Slow Season with Meta Ads

A roofing company hit a slow stretch and needed jobs fast. We built a Facebook and Instagram campaign around storm-damage inspections, ran lead-form ads using the company's own crew footage and job photos, and set up conversion tracking. Within the first month they were booking inspection appointments straight from the ads — through what is normally their slowest quarter.

Week 1-2
First Leads
FB + IG
Channel
Video + photo
Ad Format
Booked inspections
Goal

What to Expect Month by Month

Month 1

Build and Launch

Offer, audience, campaign build, and tracking get set up and the first campaigns go live. You can start seeing leads within the first couple of weeks.

Month 2

Optimize Lead Quality

We test ads and tighten targeting. Cost per lead drops and quality improves as Meta learns what a good lead looks like for your business.

Month 3+

Scale the Winners

We know which ads and audiences book the most jobs. We put more budget behind them and keep the campaigns fresh so your pipeline stays full.

DG Agency

Daniel Gonzalez

Founder, DG Agency · Riverside County, CA

Google Partner · Helping contractors get more calls since 2020

Frequently Asked Questions

Get answers to common questions about this service.

Yes. Homeowners spend hours a day on Facebook and Instagram, and most are not actively searching Google for a contractor yet. Meta ads let you reach them first — with proof of your work and a reason to call — so you are top of mind the moment they need you. Done right, it is one of the most cost-effective ways to fill a contractor's pipeline.

Still Have Questions?

Can't find what you're looking for? Our digital marketing experts are here to help you grow your business.

5.0 Rating 23 Reviews

What Contractors Say About Working With Us

Real reviews from real businesses we've helped grow

"Excellent marketing and advertising services in Riverside. They helped improve our online presence and generate leads. Professional, responsive, and results-driven."
C
Collin Berney
2 weeks ago
Google LSA & GBPRiverside
"I only wish more service providers operated at the same level as Daniel. He approached me about my business in Perris and provided a clear advertising strategy that made a real difference in my bottom line."
D
D F
2 weeks ago
Advertising StrategyPerris
"Daniel was extremely helpful with my listing problem. My listing was labeled 'ineligible' for ad campaigns. Daniel troubleshot the issue and took it a step further with listing optimization to boost visibility."
L
Louis LaBelle
2 weeks ago
Google LSA & GBP
"DG Agency has been an excellent partner for TMC Roofing. They understand what it takes to market a roofing company and have been very proactive, organized, and responsive. From strategy to execution, their team has helped us strengthen our brand and online presence. Highly recommend."
T
Travis Christensen
2 weeks ago
Roofing Marketing
"The team at DG Agency actually listens. They customized a strategy for our brand rather than selling a cookie cutter package. We've seen steady growth on both Google and Facebook since signing on."
M
Mick Trick
15 weeks ago
Google & Facebook Ads
"Our contracting business was struggling to compete online. DG Agency built us a new site, managed SEO, and launched Google Ads. Leads started flowing in quickly and we're finally busy year round."
A
ad wda
15 weeks ago
Web Design & Google Ads
"If you want a marketing partner that actually delivers, call DG Agency. They boosted our visibility in Murrieta with Google Business Profile management and Local Services Ads. Professional, responsive, and results focused."
T
Tomisin Bayode
17 weeks ago
Google LSA & GBPMurrieta
"I've worked with other marketing agencies before, but DG Agency is different. They're data driven and transparent. The weekly updates and clear communication make me feel confident my money is well spent."
D
Daniel Alakwe
17 weeks ago
Data-Driven Marketing
"Honest, reliable, and results driven. We run a pest control company and DG Agency's reputation marketing service helped us get dozens of new 5-star reviews, which instantly increase trust with new customers."
C
Carl Johnson
17 weeks ago
Reputation Management
"I manage a local salon in Temecula and had no idea where to start with online marketing. DG Agency set up our website, boosted our Google profile, and now clients find us so easily. They made it simple and stress free."
A
Anita Pimenta
17 weeks ago
Web Design & GBPTemecula
"We partnered with DG Agency for Facebook and Google Ads, and I'm blown away by the ROI. They don't just run ads, they explain strategy and show the numbers. It feels like they're part of our team, not just another vendor."
J
Joe Fabricio
18 weeks ago
Facebook & Google Ads
"DG Agency helped me get my business up and running. I appreciate the frequent, clear communication. Definitely recommend."
M
Mary Beth Gonzalez
18 weeks ago
Business Launch
"Daniel has been spot on with google ad campaigns and has really targeted our customer base. Definitely recommend if you looking to grow your business."
M
Mike Bland
18 weeks ago
Google Ads
"I own a roofing company in Riverside and DG Agency helped us finally figure out online leads. Their Local Services Ads and SEO work doubled our quote requests in just two months. Highly recommend if you want real growth."
S
Santiago Hernandez
18 weeks ago
Google LSA & SEORiverside
"Working with DG Agency has been a game changer for my business. They set up our Google Ads and optimized our profile, and within weeks we started getting more calls than ever. Transparent, professional, and genuinely care about results."
J
jhomar ambos
18 weeks ago
Google Ads & GBP

Rated 5.0 out of 5 by 23 verified clients

Based on Google Business Profile reviews

Service Areas

Where We Work

Based in Riverside County, California. We work with home service contractors across California, Texas, and Arizona — each with its own playbook tuned to the local market, competition, and homeowner behavior.

Don't see your state listed? We take on select engagements outside our core regions.

See If We're a Fit

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