In-depth guides, strategies, and tutorials to help you master digital marketing for your local business. Written by our team based on real campaign data.
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These guides are written for owners of home service companies doing $1M or more: roofers, HVAC, plumbers, electricians, solar installers and remodelers. Each one answers a question we hear on sales calls, using numbers from accounts we run.
When a guide quotes our data, it says where the number came from. The LSA figures come from Google's own reports for 7 contractor accounts we manage. The agency price ranges come from prices agencies published themselves. If we could not source a number, we left it out.
Where to start depends on the problem. If the phone is quiet, start with the complete guide to Google Local Services Ads and the local SEO playbook for contractors. If calls come in but do not book, the LSA statistics from 1,705 contractor leads show how much answering the phone changes the booked rate. If you are shopping for help, read what contractor marketing agencies charge before you take a sales call, ours included.
Prefer shorter reads? The blog has playbooks like how to get roofing leads without buying shared leads and how fast roofers should respond to a new lead.
What Local Services Ads are, how pay per lead billing works, how the Google Verified badge works now and what moves your ranking. Includes cost per lead from 7 contractor accounts we run.
How Google Ads works for roofers, HVAC, plumbers and electricians. Campaign types, budgets, Search vs Performance Max and what a booked job should cost.
How contractors rank in the Google map pack. Business Profile, reviews, citations, city pages and what to skip in 2026.
Setting up and ranking a Business Profile as a contractor. Categories, service areas, hidden address rules, photos, posts and reviews, step by step.
Asking for reviews, replying to every one, handling negative feedback and how reviews feed your map ranking.
The costs, timelines and tradeoffs of SEO and pay per click side by side, and when it makes sense to run both.
8 min readGoogle AdsWhat LSA leads cost by trade and market, how the billing works and which leads Google credits back after you rate them.
12 min readStrategyRed flags, questions to ask and what pricing should look like before you sign with any agency.
10 min readSEOLocal SEO for contractors in Riverside County and the Inland Empire, with notes on each city we cover.
13 min readGoogle AdsNumbers from 1,705 real contractor LSA leads. Charged rate, cost per lead, answer rate, booked rate and when the phone rings.
9 min readStrategyPublished prices from contractor marketing agencies, from $249 to $11,000+ a month, what ad spend adds and what our retainer starting at $5,000 covers.
8 min readBook a free strategy call and let's discuss how we can grow your business.