Google Local Services Ads Statistics 2026: 1,705 Real Contractor Leads

• 72.6% of LSA leads were charged: 1,238 of 1,705 leads, 7 accounts, Aug 20 2025 to Oct 16 2026.
• 84.6% of LSA leads were phone calls and 15.4% were messages: 1,443 calls and 262 messages, n = 1,705, same window.
• A charged LSA lead cost $96.20 on average: $100,043.13 for 1,040 charged leads, 7 accounts, Oct 2025 to Sep 2026.
• Plumbing paid $87.94 per charged lead: $19,785.94 for 225 charged leads, 2 plumbing accounts, Oct 2025 to Sep 2026.
• In Q3 2026, 35.7% of LSA leads were marked booked (248 of 695) at $216.23 per booked lead, 7 accounts.
• Calls answered for 30 seconds or more were marked booked 30.5% of the time, against 7.7% for unanswered calls: 1,013 vs 338 calls, Nov 2025 to Oct 16 2026.
• 75.0% of LSA phone leads were answered for 30 seconds or more: 1,013 of 1,351 calls, Nov 2025 to Oct 16 2026.
• Weekend calls were answered 46.3% of the time, against 78.6% on weekdays from 8am to 5pm: 121 vs 1,158 calls, same window.
• 82.7% of LSA leads came in on weekdays between 8am and 5pm Pacific: 1,322 of 1,598 leads, Nov 2025 to Oct 16 2026.
• Monday was the busiest day with 23.9% of leads (382 of 1,598), and 10am was the busiest hour with 13.1% (209), same window.
• Google's connected call rate rose from 56.9% in Q4 2025 (3 accounts, 204 calls) to 78.4% in Q3 2026 (7 accounts, 709 calls).
• Google credited back 34 leads, 2.7% of the 1,238 charged leads, Aug 20 2025 to Oct 16 2026.

Source for every number: Google Ads API data from the 7 Local Services Ads accounts DG Agency manages, pulled October 21 2026. Trades: roofing, plumbing (2 accounts), electrical, flooring, solar and HVAC. See the methodology for definitions.

Lead volume grew as accounts came on. From August 2025 to January 2026 one to three accounts had leads in a given month. By September 2026 six accounts had leads in the month, and that month alone brought 353 leads.

Charged comes from the API flag on each lead. Marked booked depends on the contractor marking the lead in the LSA inbox, so the early months undercount bookings.

Google does not charge for every lead. In this data 1,238 of 1,705 leads were charged (72.6%). Charged leads were also the ones that turned into work. 30.8% of charged leads were marked booked, against 6.6% of leads Google did not charge for.

Here is where every lead sat in the LSA inbox when we pulled the data. Leads still marked new were never opened or updated by the contractor.

The 24.2% booked rate for the full window is a floor, not a ceiling. Most accounts were not marking jobs booked before February 2026. In Q3 2026, with all 7 accounts on board, 35.7% of leads were marked booked (248 of 695). The phone and message split for the full window was 1,443 calls (84.6%) and 262 messages (15.4%).

Cost comes from Google's monthly LSA account report for full months, October 2025 through September 2026. Only plumbing has enough accounts (2) to break out on its own. Every other trade is inside the all-trades row.

Cost per booked lead looks high over the full year because bookings were not being marked early on. The quarterly view shows what happened once they were.

Cost per charged lead = report spend / report charged leads. Cost per booked lead = report spend / API leads marked booked in the same months. For per-trade price ranges, see our LSA cost guide.

From November 2025 to October 16 2026, 75.0% of LSA phone leads were answered for 30 seconds or more (1,013 of 1,351). The plumbing accounts answered 78.3%. What happened next depended on that pickup.

Google's own connected call rate tells the same story from the account report. It went from 56.9% in Q4 2025 (116 of 204 calls) to 68.0% in Q1 2026, 68.4% in Q2 2026 and 78.4% in Q3 2026 (556 of 709 calls).

1,185 phone leads with a recorded call, Nov 2025 to Oct 16 2026. Median call length 127 seconds. More on answer rate and lead credits in our LSA credits, disputes and answer rate study, and on how we close the gap in speed to lead for contractors.

1,598 leads from November 2025 to October 16 2026, by the account's local time (Pacific). Most of the phone ringing happens during office hours, and the weekend is where calls go unanswered.

Answer rate = phone leads answered for 30 seconds or more, divided by phone leads in that slot. "No calls" means every lead in that hour was a message. Late evening hours have only a handful of calls, so read those rates with care.

Google credited 34 leads across all 7 accounts between August 20 2025 and October 16 2026. That is 2.7% of the 1,238 charged leads, and 2 more credits were still pending when we pulled the data. In the 2 plumbing accounts, 4 leads were credited, 1.6% of 247 charged leads.

This counts Google's credit decisions only. Our sync does not store each lead rating we submit, so we cannot show how many leads we flagged.

• Data source.Google Local Services Ads data pulled through the Google Ads API (the local services lead, lead conversation and account report resources) for the LSA accounts DG Agency manages under its own manager account. The data is synced into DG Agency's internal database and was queried read-only on October 21 2026.
• Window.Leads created August 20 2025 to October 16 2026. Cost, charged and connected figures from Google's monthly account report cover full months, October 2025 to September 2026. Answer rate, call length and time-of-day figures use leads from November 1 2025 onward, because call details are missing for earlier leads.
• Accounts and trades. 7 contractor accounts: roofing, plumbing (2), electrical, flooring, solar and HVAC. All run on Pacific time. The largest account produced 72.4% of all leads, so all-trades figures lean toward it. A trade is broken out only when it has 2 or more accounts. Today that is plumbing.
• Definitions.A lead is one Local Services lead with a Google lead ID. Charged is Google's own charged flag. Marked booked means the contractor set the lead to Booked in the LSA inbox, so it undercounts real jobs. A message lead is Google's message lead type, and every other lead counts as a phone lead. Answered means at least one call on the lead lasted 30 seconds or more, which is our threshold, not Google's. Connected is Google's connected call count from the account report. Credited means Google marked the lead credited.
• Excluded. 194 older lead rows that were imported by hand and have no Google lead ID. Any lead after October 16 2026. Booking-request leads are not split out because our sync does not store them as their own type. Google does not split cost by calls vs messages, so we do not either.
• Privacy.No single contractor's numbers are shown. Figures are totals across accounts, or across a trade with 2 or more accounts.