The Roofing Marketing Agency That Took TMC From $3M to $8M in 12 Months

Most roofers we talk to are stuck in one of three traps. The first is HomeAdvisor and Angi — paying $80 to $200 for shared leads that 3 other roofers in your zip code also bought. Close rate on those leads is 8 to 12% on a good week. You're not running a roofing business; you're subsidizing IAC's dividend.

The second trap is in-house dabbling. The owner's nephew runs the Facebook page, the office manager updates Google Business Profile when she remembers, and the website hasn't been touched since 2021. You're spending money on Google Ads with no conversion tracking, no negative keywords, and Performance Max campaigns burning $4K/month on irrelevant searches like "roof of the world" and "roofing nails."

The third trap is the generic marketing agency that says they "do roofing." They run the same playbook for your roofing company they ran for the dentist down the street. They don't know what a supplement is, they don't dispute LSA leads, and they can't tell you the difference between a hail map and a wind map. You're paying $3,500/month for a glorified intern with a Canva subscription.

A real roofing marketing agency does one thing: turns ad spend into booked appointments at a predictable cost. That's the only metric that matters. Everything else — impressions, CTR, "brand awareness" — is what an agency talks about when they don't have booked-appointment data to share.

Effective marketing for roofers is not the same playbook as marketing for plumbers, dentists, or law firms. Roofing is a seasonal, weather-driven, insurance-adjacent business with a $12K average ticket and a 3-bid sales cycle. Google Ads for roofers has to account for storm timing, intent stratification (research vs emergency), and the brutal CPC reality that "roofing contractor + Houston" can hit $48 per click in August. A generic agency burns through your budget in 30 days. A roofing marketing agency that has run $500K+ in roofer ad spend already knows where the wasted money is hiding.

The same is true for organic. A roofing SEO agency builds a site architecture around storm-damage clusters, service-area pages by zip code, GAF/Owens Corning manufacturer schema, and local backlinks from supply houses and adjusters — not the generic "blog 4x per month" content factory most marketing agencies for roofing companies sell. The right structure is what gets you ranking for "roof replacement + city" and "emergency roof repair + zip code," which is where the $15K-$25K jobs actually search.

Most marketing agencies for roofing companies fall into two buckets. The big national shops (Hook, Footbridge, Roofing Insights media arms) charge $7K–$15K/month, lock you into a 12-month contract, and assign you to a 24-year-old account manager who has 18 other roofers in her book. You become a line item.

The small generalists charge $1,500–$3K/month, take any client with a credit card, and run the same 5-keyword Google Ads campaign for your roofing company that they ran for the pizza place last quarter. They've never disputed an LSA lead in their life. They don't know the difference between a TPO and a torch-down roof.

DG Agency is built differently. We only work with roofing, HVAC, and solar contractors. The founder (Daniel Gonzalez) is in every account weekly — no junior account managers, no offshore campaign operators. We charge $5,000/month or 3% of closed revenue (whichever is greater) so we're aligned on actual closed jobs, not signed contracts. And we only sign 4 new roofers per quarter, because doing the work right takes time and we'd rather have 12 roofers winning than 60 roofers disappointed.

If you want a marketing agency for roofing companies that will assign you to a $14/hour offshore VA and send you a "growth scorecard" PDF every month with screenshots of Google Analytics, DG Agency is the wrong fit. If you want a roofing marketing agency that will tell you exactly which of your $5,000 in ad spend is producing $50K in jobs and which is producing tire-kickers — book the call.