Roofing Marketing Agency, With a Roofer's Real LSA Numbers

LSA is where most of TMC's booked roofs start, so it gets the most attention. You pay for valid leads, not clicks, which makes the setup your filter. Google says it no longer credits leads marked job type not serviced or geo not serviced. If repair calls in a far county lose you money, those job types and zip codes come off before the phone rings, not after.

Then we work the leads that do come in. We pulled TMC's full LSA lead history from the Google Ads API and compared it with the owner's own tracker. Google had credited 26 leads back by October 21, 2026. The company's tracker showed 1. Most roofers never see that gap because nobody is checking it.

The other lever is the phone. TMC's office connected on 53% of LSA calls in January 2026 and 84% in September. That is their team's work, and it is the number we put in front of the owner every month next to cost per booked job.

Our April 29, 2026 audit of TMC's old website found 156 pages submitted to Google in 5 sitemaps and 0 of them indexed. The site ran on a builder that sent crawlers near-empty pages. We rebuilt it in Next.js in May, kept all 156 live addresses so no redirects were needed, and added business and service schema.

After the rebuild, Google search impressions went from 91,285 to 186,022 and clicks from 172 to 594 (January 10 to April 7 vs April 29 to July 27, 2026). It did not fix everything. 21 or more city pages were still out of the index on July 30. Google groups pages whose main content is nearly the same and keeps one, so a city page that only swaps the town name is the first to go. Each city page we write now needs something only that city has, like jobs done there or the permit office crews deal with.

In California, roofing is licensed by the Contractors State License Board under the C-39 Roofing Contractor classification. Google's LSA screening page says it validates licenses against state databases, and the name on your insurance documents has to match the name you advertise with. So we pull the license record before anything goes on the LSA profile, the Google Business Profile or the site.

Manufacturer programs get the same check. GAF and Owens Corning both run contractor programs, and homeowners know the logos. We confirm which one you are actually in before a badge goes anywhere. The wrong manufacturer's badge is worse than none.

In TMC's account, lead volume followed budget and answer rate more than the calendar. July 2026 brought 26 charged leads on $2,397 of spend. August brought 102 on $10,267. When a roofer tells us the phone went quiet, we check spend, answer rate and job types before we blame the weather.

Storm and insurance work runs on its own campaigns and pages, separate from retail replacement, because the homeowner asks different questions. We never promise that insurance will pay for a roof. We explain the inspection and the claim process and let the roofer close it.