Kinetic Electric: $33,265 in jobs from Google and Yelp leads in one month

At a glance

Trade

Electrical, residential and commercial

Region

Rancho Cucamonga, CA and the Inland Empire

Started with DG

July 27, 2026 (onboarding call)

What we run

Google Local Services Ads, Google Business Profile, Yelp, Google posts, citations, monthly reporting

Their tools

Field Pulse for jobs and invoices. Their own team answers in business hours, an AI answering agent after hours

Where they started

Kinetic already had Local Services Ads running when we started. What it didn't have was a way to see which leads paid.

• 10 Google reviews at 4.6 stars in July 2026.
• No report tied a lead to the job it became, so LSA and Yelp leads looked the same as every other call.
• LSA verification for the account ran through Google's identity check, which waits on an email to the client's inbox.

What we did, in order

1. July 23, 2026

   Signed a 90-day agreement with a results-or-refund clause.

   Why: If there are no measurable results in 90 days, the agency fee for the period is refunded.

2. July 27, 2026

   Onboarding call with the Kinetic team. Agreed the house rules: real job photos only, no stock or AI images, review requests on site before the crew leaves, and the AI answering agent for after hours only.

   Why: Review asks drop off hard once the truck is gone, and fake photos hurt more than they help.

3. July 27, 2026

   Raised the Yelp budget slightly using free credits Yelp had already issued, and set up a split test on Yelp replies: one quotes a price range up front, the other pushes for an in-person estimate.

   Why: More Yelp reach at no added cost to the client. The test is scored on close rate and collected revenue, not lead count.

4. July 30, 2026

   In-person strategy meeting at their Rancho Cucamonga office. Dropped off Google review cards.

   Why: So the crew can hand the customer a card and ask for a review at the job.

5. July to September 2026

   Matched each month's Field Pulse job export to LSA and Yelp leads by phone number.

   Why: That is the only way to report invoiced revenue by lead source instead of lead counts.

6. October 1, 2026

   Delivered the September report and a lead tracker with every LSA lead and every July to September job.

   Why: The owners see jobs and dollars by source, side by side.

7. October 7, 2026

   Wrote a new Business Profile description, 16 service descriptions and 9 product listings, queued for the owners to approve.

   Why: The old service descriptions were one template with the same keywords swapped in.

Results

These are jobs from Kinetic's own CRM export, matched back to where each customer came from. Invoiced, not all collected.

• 8 jobs worth $33,265 invoiced in September 2026 from Google LSA and Yelp leads.
• One LSA call on September 1 became a $23,000 commercial job.
• Yelp leads became 6 jobs worth $9,745 invoiced, with $24,969 more in open Yelp quotes at month end.
• Cost per charged LSA lead went from $62.57 in August to $53.78 in September.
• The website showed up in Google search 1,062 times in September, up from 753, and average position moved from 11.4 to 9.9.

What took longer or didn't work

• LSA calls stopped after September 14. The ads kept showing, about 600 times, and were opened more than 40 times, but no calls or messages came through. Finding the break was the first job for October.
• Answered LSA calls fell from 90% in August to 70% in September, 7 of 10.
• Website clicks fell from 20 to 16 even as search appearances rose. Many of the new appearances were low on the page.
• 4 of September's 27 jobs had no lead source in the CRM, including a $23,890 estimate, so they can't be credited to any channel.
• Real job photos for the profile hadn't arrived by October 1.